Caratanoid seeking Brand

As I slathered the 57th version of Heinz on the freshly grilled hamburguesas, I got to thinking…

Lycopene. Wikipedia it. It’s a very trendy antioxidant these days. I wouldn’t be able to provide a description worthy of grey’s anatomy, but my laymen understanding boils down to this… it’s good for your balls.

And as I read the Lycopene blurb written on the back of the 57th version of said Heinz bottle, I couldn’t help but to imagine some marketing tagline copy that would really capture the imagination of Lycopene’s target market:

“Lycopene: your testicecles’ favorite antioxidant”

That’s the type of marketing copy that demands the consideration of the entire male consuming demographic, from prebuscent puberty to very viagara.

And that’s a huge market. That’s also what she said.

Ketchup. It’s whats for dinner. And dessert. And breakfast?

Think about it…